# Typography
Typography plays a crucial role in embodying our brand values and communicating our vision effectively. We have carefully selected a font that captures the essence of our brand - universality, adaptability, and, above all, connection.
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**Connected Sans** is our proprietary font. It features sink spots and distinctive curves within the characters, creating a unique and memorable visual identity. The uniqueness and character of our typography serve as an essential asset for our brand, setting us apart and reflecting our proprietary approach.
This bespoke typography reinforces our brand's identity and ensures a cohesive visual experience across all brand elements.
Organic curves accentuate a balanced geometric font.
Different weights inspire unlimited possibilities.
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## Using Connected Sans
{% hint style="info" %}
In most contexts, you can only use our font as part of our logos (e.g., the NDI logo, the NDI HX logo, or the NDI Tools logo). If you require our font for special applications, don't hesitate to [**get in touch**](https://ndi.video/resources/get-in-touch/) with us.
{% endhint %}
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