# Logo
{% hint style="success" %}
[Click here](#download) to download the NDI logo package.
{% endhint %}
***
Our logo serves as the cornerstone of our brand identity. As an ingredient brand, it epitomizes simplicity, boldness, and instant recognizability. It exudes confidence while remaining approachable, striking a balance that perfectly represents our brand's essence.
The logo employs our [exclusive proprietary font](https://docs.ndi.video/brand/brand-elements/typography): ***Connected Sans***. Seamlessly blending technology with an organic touch. NDI's magnetic energy is embodied in the morphing of the letters, symbolizing our dynamic and transformative nature.
## Variations
#### NDI Logo with Tagline
#### NDI Logo nano
{% hint style="warning" %}
It is important to use the Nano version in **extra-small applications, like device ports**. The logo features restructured kerning for improved legibility in smaller sizes.
{% endhint %}
## Safety Margins
Respecting safety margins is vital for maintaining a clean and balanced design. To maintain visual stability, ensure an appropriate distance between the safe zone around our logo and the edge of your brand elements.
## Sizing
Respecting the correct minimum sizing of your logo is crucial for maintaining its visual integrity and legibility across different applications. Be mindful of the recommended dimensions to ensure your logo retains its impact and clarity. Additionally, when using the logo on devices' ports, remember to use the **nano version** to ensure optimal fit and alignment within the limited space available.
## Incorrect Usage
Misusing the logo can have a significant impact on brand perception and recognition. Here are a few examples of what you shouldn’t do:
## Retired Logos
To maintain a cohesive and up-to-date brand image, you must use the new NDI logo exclusively and retire the old version.
The new logo reflects our brand's growth, positioning, and contemporary identity. Consistently using it across all brand touchpoints strengthens brand recognition, instills trust, and ensures a unified brand experience.
## Background Usage
Ensuring sufficient contrast and legibility is essential when using the logo over backgrounds. Whether placed on simple colors or textured images, the primary focus should be maintaining the logo's universality and strength.
By carefully considering background choices and preserving visual clarity, the logo will effectively stand out and maintain its impact across various design contexts.
## Co-branding
When creating lockups with other brands, it's crucial to maintain the integrity of our logo. As an ingredient brand, our logo should be placed to the right side of your logo whenever possible, with the main element of your logo aligned to the line height of the word NDI.
Additionally, be mindful of our logo being in all caps and ensure proper scale if your logo uses small caps. Finally, keep the appropriate distance from our logo, placing it outside of the safe zone to avoid cluttering the composition and maintain legibility.
### Exceptions
While co-branding exceptions may arise with exceptionally tall or wide logos, it's important to adapt while maintaining balance and legibility.
**It's worth noting that these decisions are subjective**, and exercising good judgment in such cases is imperative to maintain a visually pleasing co-branded presentation. If you have any questions or would like to discuss more specific co-branding applications, reach out to
{% hint style="warning" %}
For logos that are wider than usual , **scaling them down to fit** within a maximum of three safe areas long space is recommended, with vertical centering for optimal balance.
{% endhint %}
{% hint style="info" %}
For taller logos, **aligning the upper and lower edges** to the edges of NDI's logo safe area ensures visual harmony.
{% endhint %}
