> For the complete documentation index, see [llms.txt](https://docs.ndi.video/brand/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ndi.video/brand/brand-elements/colors.md).

# Colors

As a brand that values **universality**, we adhere primarily to a **minimal** color scheme. Our color palette is intentionally limited, focusing on using colors as highlights rather than for primary brand elements.

<figure><img src="/files/KzOVW6j274bR4kT2RltB" alt=""><figcaption><p>NDI Color Palette</p></figcaption></figure>

### Color variations

We differentiate our brand offerings through color variation.

<table data-header-hidden data-full-width="false"><thead><tr><th></th><th></th><th></th></tr></thead><tbody><tr><td><img src="/files/ZYj0pIAOQEWRC2pwptno" alt="" data-size="original"></td><td><ol><li><strong>Black text on light background, purple highlights</strong></li></ol></td><td>General NDI brand and technology; NDI SDK and products integrating it.</td></tr><tr><td><img src="/files/IBCO0ARABEKadKf0npz9" alt="" data-size="original"></td><td><ol start="2"><li><strong>White text on dark background, purple highlights</strong></li></ol></td><td>NDI Advanced and products licensing it; advanced formats and features.</td></tr><tr><td><img src="/files/k5hkmxbC9C03j1I5jUbu" alt="" data-size="original"></td><td><ol start="3"><li><strong>Black text on light background, red highlights</strong></li></ol></td><td>NDI Tools and specific communication materials targeting end-users.</td></tr></tbody></table>

### Application examples

1. **Black text on a light background, purple highlights**<br>

   <div data-full-width="true"><figure><img src="/files/XFIiGQhDzrWJNWQYuFyU" alt=""><figcaption></figcaption></figure></div>

   <div data-full-width="true"><figure><img src="/files/pBUMsq5otCx5hotJOpwZ" alt=""><figcaption></figcaption></figure></div>
2. **White text on a dark background, purple highlights**

<div data-full-width="true"><figure><img src="/files/w0GmxbxB2JqBs92ws6YK" alt=""><figcaption></figcaption></figure></div>

<div data-full-width="true"><figure><img src="/files/IaaJUEBBUTC6U6yCs6CW" alt=""><figcaption></figcaption></figure></div>

3. **Black text on a light background, red highlights**

<figure><img src="/files/Th3Jm4s7qmiqP9CokVYt" alt=""><figcaption></figcaption></figure>

<div data-full-width="true"><figure><img src="/files/fTArY7Q1XFXzjYqWjIhk" alt=""><figcaption></figcaption></figure></div>

<figure><img src="/files/wRt9zEEOICnG5GCBANmy" alt=""><figcaption></figcaption></figure>


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