> For the complete documentation index, see [llms.txt](https://docs.ndi.video/brand/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ndi.video/brand/brand-elements/colors.md). # Colors As a brand that values **universality**, we adhere primarily to a **minimal** color scheme. Our color palette is intentionally limited, focusing on using colors as highlights rather than for primary brand elements.

NDI Color Palette

### Color variations We differentiate our brand offerings through color variation.
  1. Black text on light background, purple highlights
General NDI brand and technology; NDI SDK and products integrating it.
  1. White text on dark background, purple highlights
NDI Advanced and products licensing it; advanced formats and features.
  1. Black text on light background, red highlights
NDI Tools and specific communication materials targeting end-users.
### Application examples 1. **Black text on a light background, purple highlights**
2. **White text on a dark background, purple highlights**
3. **Black text on a light background, red highlights**
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