# Colors As a brand that values **universality**, we adhere primarily to a **minimal** color scheme. Our color palette is intentionally limited, focusing on using colors as highlights rather than for primary brand elements.

### Color variations We differentiate our brand offerings through color variation.


	Black text on light background, purple highlights	General NDI brand and technology; NDI SDK and products integrating it.
	White text on dark background, purple highlights	NDI Advanced and products licensing it; advanced formats and features.
	Black text on light background, red highlights	NDI Tools and specific communication materials targeting end-users.

### Application examples 1. **Black text on a light background, purple highlights**

2. **White text on a dark background, purple highlights**

3. **Black text on a light background, red highlights**

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