Meet the NDI brand

A new brand to express a new vision.

Welcome to the brand corner of the documentation!

Here, you can download the visual and creative assets you need as well as gain a deeper understanding of what defines the NDI brand.

Our brand is more than just a logo or a name; it's a reflection of our vision, values, and the connections we seek to create. As you explore this documentation, you'll gain insight into what drives us and how we aim to make a positive impact in the world of video and our Connected Community.

Thank you for taking the time to get to know us. Let’s connect the videoverse together.

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Our Vision

NDI's vision: There is no video without connection.

There is no video without connection.

The little red dot is everywhere. More than something we consume, video generates new ideas and businesses every day. It's not how we transport experiences. Video is the experience:

From a state-of-the-art overseas production to the room of a gaming streamer; from a smart traffic analysis network to the most challenging remote surgeries; from an auction on social media with thousands of bidders to a parent calming their baby through a monitor.

In early 2023, we embarked on a transformative journey to rebrand NDI, driven by our new expansive corporate vision: to connect the videoverse, unlocking boundless possibilities for every imaginable video experience.

Crafting a brand identity for such a dynamic and far-reaching vision posed a formidable challenge. We knew that to effectively communicate our technology to our users, we needed to distil the core ideas that define NDI to them. These ideas became our brand values, the guiding principles for our rebranding efforts:

Brand Values

1. Unifying: As an ingredient brand, NDI seamlessly integrates into every facet of the video landscape while maintaining a clean, universally recognizable essence.

2. Seamless: NDI is often described to us as 'magic.' We aimed to infuse this feeling into our brand expression while remaining firmly grounded as a technology-driven company.

3. Flexible: Flexibility is at the heart of NDI. We understand that the videoverse is ever-evolving, and NDI's adaptability ensures it remains a constant, reliable presence in the ever-changing landscape.

4. Open-ended: The possibilities with NDI are limitless, just like the video experiences it enables. Our commitment to an open-ended approach means that NDI will continue to evolve alongside the creative minds that use it.

We wanted our brand to visually embody the intersection of technology, magic, and connection.

To perfectly communicate our principles and rebranding vision, we sought inspiration from nature. We found the answer in something equally magical and technological: magnetism. Just like magnets effortlessly connect and attract, NDI encapsulates the essence of magnetism. It facilitates instant, simple, and captivating connections between compatible devices.

With its simplicity, universality, and ability to provide magical and seamless connections everywhere, we knew this would be the best way to explain our complex technology to all.

Building upon this foundation, our creative journey unfolded, ultimately leading to the development of the brand assets documented in this manual.