Logo
Learn how to use our logo in your applications.
Our logo serves as the cornerstone of our brand identity. As an ingredient brand, it epitomizes simplicity, boldness, and instant recognizability. It exudes confidence while remaining approachable, striking a balance that perfectly represents our brand's essence.
The logo employs our exclusive proprietary font: Connected Sans. Seamlessly blending technology with an organic touch. NDI's magnetic energy is embodied in the morphing of the letters, symbolizing our dynamic and transformative nature.
Variants
NDI Logo with Tagline
NDI Logo nano
It is important to use the Nano version in extra small applications, the logo features restructured kerning for improved legibility in smaller sizes.
Safe Margins
Respecting safe margins is vital for maintaining a clean and balanced design. Ensure an appropriate distance between the safe area around our logo and the edge of your brand elements to maintain visual equilibrium.
Sizing
Respecting the correct minimum sizing of your logo is crucial for maintaining its visual integrity and legibility across different applications. Be mindful of the recommended dimensions to ensure that your logo retains its impact and clarity. Additionally, when using the logo on devices' ports, remember to utilize the nano version to ensure optimal fit and alignment within the limited space available.
Incorrect Usage
Misusing the logo can have a significant impact on brand perception and recognition. Here are a few examples of what you shouldn’t do:
Retired Logos
It is essential to exclusively use the new logo and retire the old one to maintain a cohesive and up-to-date brand image. NDI’s new logo reflects our brand's growth, positioning, and contemporary identity. Consistently using the new logo across all brand touchpoints strengthens brand recognition, instils trust, and ensures a unified brand experience.
Background Usage
When using the logo over backgrounds, it is important to ensure sufficient contrast and legibility. Whether it's placed on simple colors or textured images, maintaining the universality and strength of the logo should be the primary focus. By carefully considering background choices and preserving visual clarity, the logo will effectively stand out and maintain its impact across various design contexts.
Co-branding
When co-branding with other brands, it's crucial to maintain the integrity of our logo. As an ingredient brand, our logo should always be placed to the right of the other brand's logo, with the main element of our logo aligned to the line height of the word NDI. Additionally, be mindful of our logo being in all caps and ensure proper scale if your logo uses small caps. Finally, be sure to keep the proper distance from our logo, placing it next to our safe area to avoid any visual clutter and maintain legibility.
Exceptions
While co-branding exceptions may arise with exceptionally tall or wide logos, it's important to adapt while maintaining balance and legibility.
It's worth noting that these decisions are subjective, and exercising good judgment in such cases is imperative to maintain a visually pleasing co-branded presentation. If you have any questions or would like to discuss more specific co-branding applications, reach out to marketing@ndi.video
For wider than usual logos, scaling them down to fit within a maximum of three safe areas long space is recommended, with vertical centering for optimal balance.
For taller logos, aligning the upper and lower edges to the edges of NDI's logo safe area ensures visual harmony.
Download the logo package here:
Last updated
