Colors

As a brand that values universality, we adhere primarily to a monochromatic color scheme. Our color palette is intentionally limited, with a focus on using colors as highlights rather than for primary brand elements.

Color usage

We differentiate our brand offerings through color variation:

This deliberate distinction through color, based on the different dimensions of our offerings, allows for a consistent visual identity while maintaining a clear distinction between our targets and offerings.

Black text on light background, red highlights

When communicating the general NDI brand to extended targets, our free products, and connected community initiatives.

White text on dark background, purple highlights

When communicating our paid products and upgraded offerings, like NDI Advanced, NDI Certified, commercial licensing, business-driven assets, featured partners, etc.