# How to mention NDI



### Acceptable descriptors

Before mentioning or referring to NDI in any written format, it is fundamental that you understand the difference between (1) the **company** NDI, responsible for developing and taking to market the technology and related products, and (2) the NDI **technology**, formally known as Network Device Interface.\
\
**These two different facets of NDI require specific descriptions.** You should use the options provided below to guarantee maximum message clarity and reduce the possibility of misinterpretation.

<table data-full-width="false"><thead><tr><th>Acceptable descriptors for the company</th><th>Acceptable descriptors for the technology</th></tr></thead><tbody><tr><td>NDI® </td><td>NDI - Network Device Interface </td></tr><tr><td>The video connectivity tech company</td><td>NDI, a video connectivity technology </td></tr><tr><td>NDI, the connectivity tech </td><td>NDI, a standard for video connectivity </td></tr><tr><td>NDI, a fast-growing tech company</td><td>NDI, a standard protocol of video connectivity</td></tr><tr><td>NDI, a company that delivers the NDI standard for video connectivity</td><td></td></tr></tbody></table>

### **Usage of the registered ® symbol:**&#x20;

The NDI logo should always contain the registered symbol.&#x20;

When writing about NDI in press releases, product pages, or news articles, NDI should be followed by the registered symbol on the first instance of the heading, if used in the heading, and at least in the first instance in the body text.&#x20;

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NDI reserves the right to ask that additional registered symbols be added to a specific piece of communication.
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### Product Marketing

Our connectivity technology can be marketed as an added value for end users of your devices or products. By providing accurate value propositions and technical specifications, you’ll be able to make your products more attractive and more integrated into the growing ecosystem of NDI-enabled products.&#x20;

**As you mention NDI on your website, we strongly advise creating a dedicated page or section to explain this technology**.

If you can’t create your own page, please link to our landing page explaining[ **NDI.**](https://ndi.video/tech/)

### Mentioning NDI Formats

{% hint style="warning" %}
Read the [**guidelines on NDI Formats**](../ndi-formats) to learn the specifics, differences, and messages for marketing and products that you can share about each NDI format.  &#x20;
{% endhint %}

### Press Release Blurb

{% hint style="info" %}
Before publishing news articles about or related to NDI in any way, contact [**ndipr@interdependence.com**](mailto:Ndipr@interdependence.com). We'll provide an insightful perspective or quote for your article or news piece.
{% endhint %}

NDI, a fast-growing tech company, is removing the limits of video connectivity. NDI – Network Device Interface – is used by millions of customers worldwide and has been adopted by more media organizations than any other IP standard, creating the industry’s largest IP ecosystem of products.&#x20;

NDI allows multiple video systems to identify and communicate with one another over IP; it can encode, transmit, and receive many streams of high-quality, low-latency, frame-accurate video and audio in real time. The growth of NDI is backed by a growing community of installers, developers, AV professionals, and users who are deeply engaged with the company through community events and initiatives. NDI is a part of Vizrt. For more information: https://ndi.video/ 
