# Colors

As a brand that values **universality**, we adhere primarily to a **minimal** color scheme. Our color palette is intentionally limited, focusing on using colors as highlights rather than for primary brand elements.

<figure><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2F7YALemIpf1ewGlRtAVGL%2Fimage.png?alt=media&#x26;token=814624be-3447-48f0-9c83-a54df3c57c46" alt=""><figcaption><p>NDI Color Palette</p></figcaption></figure>

### Color variations

We differentiate our brand offerings through color variation.

<table data-header-hidden data-full-width="false"><thead><tr><th></th><th></th><th></th></tr></thead><tbody><tr><td><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2FsZwlMvC47bPZVhed6qqK%2Fcolors1.png?alt=media&#x26;token=01ff6fec-dbfc-433f-9782-89a911579a01" alt="" data-size="original"></td><td><ol><li><strong>Black text on light background, purple highlights</strong></li></ol></td><td>General NDI brand and technology; NDI SDK and products integrating it.</td></tr><tr><td><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2F1U4sO7iJ8fZEcxyRfpHb%2FPicture%202.png?alt=media&#x26;token=d4f3e033-ae57-478a-8320-2b5b459d2a49" alt="" data-size="original"></td><td><ol start="2"><li><strong>White text on dark background, purple highlights</strong></li></ol></td><td>NDI Advanced and products licensing it; advanced formats and features.</td></tr><tr><td><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2FNvMHjuTIJTDt44nr4c5y%2FPicture%203.png?alt=media&#x26;token=1c29ed6c-0cc9-4c9e-8255-24bc7cdf9433" alt="" data-size="original"></td><td><ol start="3"><li><strong>Black text on light background, red highlights</strong></li></ol></td><td>NDI Tools and specific communication materials targeting end-users.</td></tr></tbody></table>

### Application examples

1.  **Black text on a light background, purple highlights**\


    <div data-full-width="true"><figure><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2Fs77wu76IscrRMVXy5QNk%2FPicture%206.png?alt=media&#x26;token=a00e8770-39cf-4cff-847b-8f917445cbd8" alt=""><figcaption></figcaption></figure></div>

    <div data-full-width="true"><figure><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2FlPLmT6ulP2SBUH6N1Wsj%2Fimage.png?alt=media&#x26;token=2c210085-f000-40ac-b370-0676a97c98fe" alt=""><figcaption></figcaption></figure></div>
2. **White text on a dark background, purple highlights**

<div data-full-width="true"><figure><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2FWtYt3YGljj8p3nn6CGNp%2Fimage.png?alt=media&#x26;token=87091096-c611-4e4e-93c6-e1fd113e2afa" alt=""><figcaption></figcaption></figure></div>

<div data-full-width="true"><figure><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2FUikSP5cXTOT8lb6FoC3z%2Fimage.png?alt=media&#x26;token=2ba22502-607d-4b3d-ae08-3c0fe5cc3eb2" alt=""><figcaption></figcaption></figure></div>

3. **Black text on a light background, red highlights**

<figure><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2Fxet3UNBBCGmBBkUETpjB%2Fimage.png?alt=media&#x26;token=238fcf44-07af-444e-b979-ea49c5095f14" alt=""><figcaption></figcaption></figure>

<div data-full-width="true"><figure><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2F7PQrzSZ5ZryqyJlBuw7V%2Fimage.png?alt=media&#x26;token=69b6365c-f8d7-4bf7-a805-20588daa6f9e" alt=""><figcaption></figcaption></figure></div>

<figure><img src="https://2136244485-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoUOsQw9oPpQ8LFlxOpLI%2Fuploads%2F0dVC3IUX0OkUR5r9aQvF%2Fimage.png?alt=media&#x26;token=d4954c88-a8d0-4934-90dd-726665621f57" alt=""><figcaption></figcaption></figure>
